Agreed, a man's private life is nobody else's business, as my friend's post also opines. However, if the man is a celebrity who endorses big brands, who signs contracts that makes him accountable for his behaviour in some way or other, then it's a bit dumb to conduct his life in a cavalier fashion. Not immoral. Just plain dumb. Accenture summarily dropped Tiger Woods as their brand ambassador yesterday and this comes as no surprise. I mean .. duh .. what was he thinking?
In the course of letting myself get a little carried away with the spirit of word play (thanks to all the metaphors, puns and other figures of speech that bloggers like my friend have been spinning around 'woods' and 'trees'), I was reminded of the old zen-like ponderable: If a tree falls in the woods, would it make a sound if nobody is there to hear it? I think celebrities who endorse brands (especially those where 'integrity' is an important brand value) should conduct their lives with this question in mind. They should make sure that the tree doesn't fall, and if it just has to, then they should make sure that nobody is around to hear it. That's the only way to ensure that private lives remain so.