Tuesday, December 1, 2009

The Compulsion to Explain India

What's wrong with this picture? For one, the title of the talk is "Why nations should pursue 'soft' power" but the only nation being discussed is India (with just a passing reference to the US and other countries). Second, the talk was delivered in Mysore, Karnataka. TED held this event in India, presumably, because they wanted to bring TED to Indians in India (which I think was a great idea, by the way). But Indians already know stuff about their country, even if they had not already looked at it in precisely the same way as presented by Shashi Tharoor. This video is hardly an eye-opener, in that sense. In my opinion, this was a wasted opportunity - either Shashi Tharoor could have talked about something else, or they could've got some other speaker to talk about some other topic.

In contrast, this other talk at the same event at least offered some slightly more interesting insights (relatively speaking) into cultural diversity, to Indians who may not have figured it all out on their own. But again, it suffers from the same disease: the title is "East vs. West -- the myths that mystify" but the only "East" being discussed is India. And falls prey to the same temptation: the stereotyping of mystical yet modern India, on whose streets bullock carts jostle with BMWs, where 'Jugaad' is what makes it all work.

I fail to understand why speakers participating in an event held in India should explain India to a predominantly Indian audience. And if the audience was not predominantly Indian, then why take the trouble to hold such an event in India?

What TED should do is to get "standard" TED content and speakers to places like India, and invite speakers on all things Indian to their events in other locations (with strict instructions to stay away from cliche, no matter how innovatively packaged / eloquently presented). This would go a long way in facilitating cultural osmosis and in helping people all over the world embrace and celebrate diversity.

blog comments powered by Disqus